September 22, 2011

Fast Turnaround / 3D Modeling

In general, when clients need a quick turnaround for presentation graphics or renderings, the level of detail usually goes down.  Time is essential for creating realistic looking renderings, and when things need to be done quickly, the final products usually have a more "sketchy" feel.  This type of look is often appropriate since the project is usually in the early phases of design and neither the design team or the client wants the design to look as though it's "set in stone".  On certain occasions however, a more realistic rendering is desired on a tight timeline.  We are happy to say that we now have the capability of bridging the gap between fast turnaround and highly detailed renderings. A good example of this can be shown from the images below which are from a recent project that had to be designed, modeled, and rendered in under 3 days.  The project was started on a Monday afternoon, and in the hands of the client by Wednesday morning (including time for a couple slight revisions). 

Step One 1: (Develop a solid design, using accurate dimensions)










Step 2: (Create a model with surrounding context)














Step 3: (Add final details and render)













We were able to meet our clients deadline and they were extremly happy with the image.  Down the road they may choose to add more details (such as additional signage), but at this point this was exactly what they were hoping for.